Joint Media Release
16 May 2022
Spreyton Cider Co and Wild Mersey Launch Co-Branded Merchandise.
New Wild Mersey merchandise is now available at Spreyton Cider Co.’s Cidery!
Kentish and Latrobe Councils are excited to announce that Spreyton Cider Co., a participant of the new Wild Mersey Trail Supporter Program, has launched co-branded merchandise available exclusively at their cidery.
The MTB tops were created for the cider loving mountain biking crowd that have been quenching their thirst at the cidery after a day’s ride. The tops feature either the Devils Run or Laughing Gear trail logos, which are part of Latrobe Trailhead network. These trail logos stood out to Spreyton Cider Co. because of their iconic Australian animal imagery, the Tasmania devil and the Australian kookaburra.
In early 2021 Spreyton Cider Co. identified a link between their patrons and the new mountain bike trails when they noticed an increase in bikes on cars in their carpark. The Cidery’s convenient location, between Latrobe and Sheffield, means riders who are exploring Wild Mersey trails can refuel with cider and a meal.
“We see the MTB community, especially coming from interstate and overseas, as an important demographic of visitors to Tasmania and want to capitalise on this group spending more time in regional areas. We are a local, Tasmanian owned business, and we have also had a long-standing association with supporting local community clubs and events and see a partnership with Wild Mersey as strengthening those community ties,” said Damien Viney, Cidermaker, Spreyton Cider Co.
It is that sense of community that inspired the Wild Mersey Trail Supporter Program. The program allows local businesses to invest in the longevity of the trails, while leveraging the trails popularity to connect with the new MTB market. All proceeds from the Trail Supporter Program will offset the cost associated with trail maintenance, ensuring that the network is well maintained.
The Wild Mersey MTB Trails Network launched five new trails over Easter weekend, between the Railton and Sheffield trailheads, which created excitement amongst the MTB community, both in Tasmania and on the mainland. Wild Mersey currently has 90 km of trails available amongst the three trailheads in Latrobe, Railton, and Sheffield; more than enough for multi-day adventures.
Riders and cider enthusiasts alike can visit Spreyton Cider Co. 7 days a week to purchase the merchandise or enjoy a meal at the café (serving Wednesday – Sunday). Local businesses interested in Trail Supporter Program can contact Latrobe or Kentish Council for more information.
Cider Operations Manager, Damien Viney: 0448 421 044
Mayor of Kentish Council, Tim Wilson: 6491 0200
Mayor of Latrobe Council, Peter Freshney: 6426 4444
Cider Venue & Events Manager, Markus Larch (left) and Cider Operations Manager, Damien Viney (right) enjoy a cider in the orchard. Viney wears the co-branded merchandise, featuring Wild Mersey’s Devil’s Run Trail Logo.
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COPYRIGHT & DISCLAIMER
ALL RIGHTS RESERVED TO KENTISH COUNCIL AND LATROBE COUNCIL 2018.
170 Gilbert Street,
Latrobe Tasmania 7307
03 6426 4444
69 High Street,
Sheffield Tasmania 7306
03 6491 0200